Welcome emails are a great way to introduce customers to your product or service and lure potential customers in the best way. You can offer discounts, trials, and other perks of choosing your business.

Newsletters are great for sharing information about new offers, services, or products and services.

You can also use newsletters to share blogs, articles, writeups, and customer reviews. They include calls to action leading to conversions and some form of decision-making.

Lead nurturing emails tend to target potential or existing customers who may have expressed prior interest in a specific product or service and lure them in with offers, details, information, and insights. You want to nurture the lead, i.e., their interest, into decision-making.

Confirmation emails are a standard procedure for purchases, subscriptions, offers, and other actions that customers take. These are more one-time, action-specific emails and share information or confirmations to indicate success.

A dedicated email is specifically geared toward a specific segment or portion of your email contact list. This could include clients who’ve placed orders, clients who aren’t as responsive, and other details.

Invitation emails are a great way to incentivize and invite clients to come to events, announce launches, and initiate specific interactions. They’re also pretty useful for getting people hyped and excited.

Promotional emails are one of the most common types, targeted at wider audiences to bring awareness about products, services, sales, and discounts.

Seasonal marketing is a great approach, tying in the holiday season or celebratory occasions to promotions. Many businesses offer sales on Christmas, Mother’s Day, Father’s Day, and Valentine’s, attracting clients right in time.

Feedback and input from clients are the backbone of business improvement. Survey emails are a great way to show them you care and that you want to improve their user experience and your product while getting input from them directly.